Winterfat
Krascheninnikovia lanata

Family: Amaranth (Amaranthaceae)
AKA: White Sage
Photo taken on: October 12, 2010
Location: White Rock, NM
Life Zones: Plains and foothills
Habitat: Dry, sunny, sandy areas

Grows to 3 feet with white branches and silvery whorled leaves. Flowers are inconspicuous in the leaf axils but the fruits are densely silky bright white and easily seen from a distance.

Flora of North America reference.